Advertising on Optical Auctions Delivers Low Cost
Lead Generation For Your Company and Products
Whatever your needs are for generating leads, OpticalAuctions.Com has a program for you. With well over 500,000 world-wide ophthalmic industry visitors in the last 12 months, we are the industry's premium online resource for marketing and lead generation for optical products and services.
Download a PDF of our Store Brochure.
Generating leads is the life blood of any company. In today's information age, the first place most potential buyers go to research products or services is the internet. Typically they will search multiple web sites in order to learn about products and prices, as well as, purchase them if their need is immediate.
Most important to potential buyers is the ease in which they can find, view and ascertain critical information they require to make a purchasing decision.
Working in conjunction with the Optical Auctions Store Program, optical companies can set themselves up to not only advertise and sell their products, but to capture visitor data for follow-up, similar to the circle the number response card in a print publication. But unlike any magazine, your leads are supplied, via email, to you within 24 hours when they are the most meaningful.
As a participating company you are also eligible to use our online Automated Follow-up Sales program (AFS System). The AFS System is a program that incubates captured leads by communicating with them automatically until they are ready to buy.
Download a PDF of our AFS System Brochure.
Questions and Answers
Optical Auctions Monthly Visitor Rates.
OpticalAuctions.Com Site Statistics: - Average visitor rate of 40,000 - 50,000 professionals monthly.
- Weekly e-mails with links to each "Company Store" reach an additional 64,000 plus professionals monthly.
- All stores include clickable company logos that are listed on 6 main pages and on their own "Company Store" page.
- Additional Company ads are placed throughout the site providing direct links to promotions and other special pages.
- Optical Auctions uses Google Adwords extensively to position our site in the top 3 positions in most product categories.
How Can I Measure Store Response Rates?
As a participating Company, you are provided with "back office" access via a username and password. As part of the management side, statistics on the number of visitors to each product in the store is available, as well as, lead generating data on many of those visitors.
You can immediately calculate your cost per visitor and cost per lead in comparison with other forms of product/service promotions. Since you can effectively manage your
response rates by easily changing the way you present your message, discovering what works best now takes days instead of months. With today's requirements to justify
any promotional expenditures, you can immediately provide the rationale for "Store" participation.
How Many Items Can A Company Place In Their Store?
Unlimited.
Must Each Item Placed In The Store Appear As An Auction?
All items placed in your store can appear as an auction, a fixed price sale, or a "catalog like" presentation with or without pricing.
Is There A Minimum Number of Months That A Company Has To Participate?
No! We recommend you keep your store active for a minimum of six(6) months in order to provide an adequate evaluation period, and to use the program attributes to test
the best visuals and communication methods for your products. Since you are billed one month in advance for your store to the credit card on file, an email notification indicating
that you wish to cancel your participation, prior to the next months billing, is all that is needed.
How Creative Can I Be In The Use Of My Store?
The Store program is expressly designed to help you promote your products to the trade. Therefore, whatever you do within those parameters is permisable. For example, you
can test how the response to a specific presentation of an item is received before you go forward with an expensive print ad campaign. Or, you can use our Private Sale program to test market
a product to a specific group of people, before announcing it for worldwide distribution.
How Much Does It Cost To Participate In The Company Store Program?
When compared to other forms of advertising, the Company Store program is an exceptional value. There is a flat rate monthly fee of $149.95 with no transaction or commission fees. Other additional support programs are available and are discribed in the table below.
Does My Company Qualify For Store Participation?
If your company sells products and/or services to professional offices, retail shops, wholesale and/or manufacturers in the Ophthalmic/Optical Industry, you qualify.
Download a PDF of our Store Brochure.
Store Features and Rates:
| Company Store Features | Rates |
|---|
| Listing Fees
| None
| | Commissions |
None
| Industry Directory
Premium Listing |
Free
| Feature
Category Item Ad |
Free
| | Bold Listing |
Free
| | Stores Ads In All Categories
| Free
| | Category Banner Ad
| Free
| | Weekly Store Advertising |
Free
| 24/7 Access To
Visitor Data |
Free
| Registered
Visitor Data |
Free
| Daily Emails of
Registered Visitor Data |
Free
|
| Store Options | Rates |
| Initial Store Set-Up |
Free
| | Flat Monthly Fee |
$149.95
| | Grand Opening Promotion* |
$500.00
| | E-Mail Template*
| $150.00
| | E-Mail List Rental**
| $350.00
Per Rental |
| Ad in Weekly E-mail* |
$50.00 Per Item
| | Item in Special Sales Events*
| $50.00 Per Event
| Banner Ad or Advertorial in
Weekly E-Mail* |
$150.00 Per E-Mail
| | Private Sales*
| $50.00
| | AFS System Set-up*
| $150.00
| | AFS System Monthly Fee*
| Free
| |
Store Features and Fee Explanations
Included in the Basic Store Program |
- Industry Directory Premium Listing - Your company & product listings will be placed in the "Premium Listings" section. This listing is positioned before all other listings and includes significant additional information about your company and products.
- Feature Category Item Ad - There are 5 main categories in OpticalAuctions.Com where images of featured products for sale are presented, the category that you select for your product/service will determine where your product will be seen.
- Bold Listing - The Key Link, "All Items For Sale", is a listing of all the products/services available on the site. Your listings, other than catalog items, will be in bold letters.
- Stores Advertised In All Categories - Your company store logo will be on display on all main category pages.
- Category Banner - A banner of your own design is available at no additional charge for placement in the category of your choice.
- Weekly Store Advertising - Company stores are advertised in our Weekly Product Specials email.
- 24/7 Access To Visitor Data - All store owners have "Back Office" access to data on all products placed for sale. This data provides immediate feedback on the number of visitors viewing each product or promotion.
- Registered Visitor Data - All store owners are provided with specific information on the number of registered users who visit their products.
- Daily Emails of Registered Visitor Data - All store owners can have the specific information on the numbers of the registered users who visit their products emailed to a designated company representative daily.
- E-Mail List Rental** - Company stores have exclusive rights to access our large email database to provide educational information to the Eye Care community. Based on the monthly plan you select, email list rental can be included or for an additional fee.
- Initial Store Set-Up - Set-up includes your store, a logo, a banner advertisement, and company information presented in html format.
- Basic Monthly Fee - There is no contract, you may cancel your store any time after a 30 day written notification.
|
Additional Optional Services |
- Grand Opening Promotion* - A total special event geared to your store includes: email template, email, site announcements, and special look for your store during the celebration.
- E-Mail Template* - An email template must be developed in order to send out an email. The same email template can be used as many times as you would like with different pictures and copy.
- E-Mail Rental* - OpticalAuctions.Com's extensive database of 10,000 plus opt-in site users email address can be rented ONLY by company store owners and are limited to one email rental per month.
- Ad in Weekly E-Mail* - Placement of your products are available in our Weekly Product Specials email.
- Item in Special Sales Events* - A minimum of twice a month we hold 24 hr sales events. You can place any number of products in this event.
- Banner Ad or Advertorial in Weekly E-Mails* - Each weekly E-mail promotion sent by OpticalAuctions.Com has 3 positions of advertising available; banner in header, banner after product display, and advertorial in copy.
- Private Sales* - Special Promotions to designated clients, registered users or any geography can be held without other optical buyers seeing the product promotion.
- AFS System Set-up* - Set-up includes designing, time framing, modifying and finalizing all follow-up system emails.
- AFS System Monthly Fee - Free with monthly agreement.
|
How Do I Get Started?
To open your company store, we will need from you the following: - A tiff copy of your company logo
- A brief description of your company, what products and/or services you provide
- For you to become a REGISTERED SELLER with OpticalAuctions.Com.
"I want to open my store as soon as possible, here is the information you require."
Download a PDF of our Store Brochure.
Copyright: OpticalAuctions.Com - January 1, 2006
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