The "Marketing Resources" section offers a selection of exciting, compelling and technological advanced marketing systems for both professional offices and Industry companies. All programs and firms presented specialize in their perspective offerings and have outstanding credentials in the business community.
Patient Communications For The Professional Office
The Patient Communication Management System (PCM) makes it easier to communicate with your patients then ever before. Developed exclusively for the Eye Care Professional, the system is designed to keep patients up-to-date on practice news and information on eye health.
The system was developed by Concepts In Sight (CIS), an online IT marketing and advertising company, in conjunction with “All About Vision”, the leading online consumer information resource for eye care news.
Professional Communications are extremely important in order to retain, enhance, reestablish, and position your business or professional practice in the eyes and minds of your patients. You do this everyday with direct mail and telephone calls, while you cement those relationships when you have the ability to be face to face. Online Communications are no different, plus they are less expensive, more personal and are usually read much more often when sent to individuals or organizations with whom you have an established relationship.
If you are interested in learning more about the Professional Communications Management System, as it pertains to newsletters, we have provided you with a downloadable White Paper on this subject. To learn more specific information about our Online Professional Communications program, including the ability to add audio, video, powerpoint presentations, and .pdf files to any of your online and offline communications, please select the link below.
Learn More...
WOW! Educational Animations That Will Have Your
Patients Coming Back For More!
EyeMaginations is multi-media 3-D animation software program used to educate and market to your patients. By using voice, music and moving 3-D animation, this interactive program educates your patients and staff on various topics, including: Anatomy, Refractive Errors, Ocular Pathology, Clinical Procedures and Dispensing.
This software can satisfy many different areas of the practice or office, by lending itself to the Dispensary as a sales tool, the Exam lane(s) as a chair side tool or the Waiting Room/Drop Area as patient kiosk.
Benefits of eyeMaginations:
- Patients are "Wowed" by the way you have chosen to educate them. They have never had an exam like it before. It sets you apart from others who have examined them before.
- Creates a more "high tech" image of your practice.
- "Raises the bar" on the way you educate your patients.
- Patients comply more with your instructions because they finally understand their condition and choices.
- Patients are more informed and therefore feel more confident about their decisions.
- You are relieved from constantly having to repeat the same explanations over and over again, only to hear "what did you say".
- Increases your revenues by reinforcing why regular eye exams are required. It also advances the sale of more progressive lenses and lens add-ons.
- Makes your staff & you more efficient and effective, saving valuable time. The quality of the explanation to the patient is always the same, whether the staff is rushed or not, whether it is in the middle of the day or close to lunchtime/closing time. Frees up your staff from many of the mundane and repetitive explanations & allows them to do more productive activities.
- When the Dispensing animations are played for the patient, they are pre-sensitized to many of the dispensing items you will be recommending to them.
View sample animations...
Learn more!
With The "Fairness To Contact Lens Consumer Act" In Effect, Here Is A Sure Fire Way To Keep Them Coming Back To You.
Finally, a way to work with your patients online, safely and easily! PatientWire from Wolf Bioscience is the only tool you need to communicate and perform commerce with your patients over the Internet. Its modular design allows you to use only the pieces that would benefit your practice the most.
PatientWire E-Commerce allows your patients to securely order contact lenses from your practice online. The system automatically routes the patient's order to the distributor of your choice, which saves your staff time and expedites fulfillment.
PatientWire Secure Webmail gives each staff member their own email address, protects your practice against viruses and worms, and allows staff to communicate securely in an online setting. PatientWire Mass E-mail allows your practice to reach your entire patient base in a matter of minutes, with far less expense and hassle than a physical mailing.
If you already have a web site, PatientWire can easily integrate with it. If not, the PatientWire Web Hosting module will have your new site up and running in a flash! And with PatientWire's professional technical support staff monitoring your service around-the-clock, the reliability of your system is guaranteed.
Sign Up Today!
Rent Your Own Online Professional Practice For $24.95 Per Month,
or
Custom Design One To Your Own Specifications.
Today, having a web presence is crucial for any business, especially those professions that work directly with the public. Information
Technology is now available to provide an easy, quick understanding of most any subject and a method to deliver your message to those
most interested in hearing or learning about you and your business. Your long term professional and business strategy requires you to provide this
service to the public.
Optical Auctions is pleased to provide two unique and exceptional programs to enable eye care businesses expand their practice
and grow their business. - Opticwebs.com:
The
only leading content rich optical website solution developed for you to design and launch your optical practice on the Internet in minutes.
- Singularity Design
A superior, custom designed web program, that is integrated with
and programmed for your specific needs. All by the most talented award winning design and programming team in the U.S.
Visit each of our associated companies by clicking on the above links to learn more about their company and capabilities.
Ophthalmic Market Consultants Help Is Just A Click Away.
Ever wonder why some professional practices, retail businesses or distribution companies always seem to stay ahead of the curve? The answer is simply, they employ some of the best and brightest outside consultants available.
Choosing the "right" consultant does not have to be difficult, but you should follow these critical guide lines:
- Experience: Does the individual or firm have at least 5 years experience in your segment of the industry.
- Knowledge: Can the individual demonstrate their knowledge of the segment in terms of history, current state of affairs, opportunities, technology, products/services, and future trends.
- Success Stories/References: Has the individual come recommended with enough success stories that provides you with a good level of comfort.
- Ability To Listen and Provide Practical Solutions: Is the individual able to help identify and offer solutions to specific opportunities and issues.
- Versatility: Has the individual demonstrated the ability to handle a variety of needs or projects.
- Compatibility: After meeting with the individual, can you work together?
If you are looking for help, here are a few individuals with demonstrated industry experience:
McLendon Marketing Communications: John McLendon, President
Watch this area for future programs and services from OpticalAuctions.Com.
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